Scientific Advertising

Chapter 1 How Advertising Laws Are Established................ 4
Chapter 2 Just Salesmanship...................................................... 8
Chapter 3 Offer Service............................................................ 11
Chapter 4 Mail Order Advertising · What It Teaches.......... 13
Chapter 5 Headlines.........................................................16
Chapter 6 Psychology ............................................................... 19
Chapter 7 Being Specific .......................................................... 23
Chapter 8 Tell Your Full Story................................................ 26
Chapter 9 Art In Advertising................................................... 29
Chapter 10 Things Too Costly ................................................ 32
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Chapter More

Chapter 11 Information............................................................ 35
Chapter 12 Strategy ................................................................... 37
Chapter 13 Use Of Samples..................................................... 40
Chapter 14 Getting Distribution............................................. 44
Chapter 15 Test Campaigns..................................................... 47
Chapter 16 Leaning On Dealers.............................................. 51
Chapter 17 Individuality........................................................... 53
Chapter 18 Negative Advertising............................................ 55
Chapter 19 Letter Writing ........................................................ 56
Chapter 20 A Name That Helps ............................................. 58
Chapter 21 Good Business ...................................................... 60

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